audit / strategy / branding / logo / corporate identity / graphic design / interiror / lightning / navigation / equipment / merchandising / exterior / packaging / concept adaptation / digital solutions / implementation

retail chain concept
2006 - 2010

Pasaules Optika, or Global Optician, is chain that offers eyeglasses, contact lenses, accessories and care products of globally recognised brands, as well as services of optometrists and stylists.

IGLOO helped develop a uniform brand concept including positioning, visual identity, communication materials, layouts and interior design of stores, product displays, product display elements, and packaging. All the elements were developed with the brand ethos in mind — that each and every customer at Pasaules Optika is respected as a unique and special personality.

Pasaules Optika saw its turnover climb around 25% following the introduction of the brand concept.