audit / strategy / branding / logo / corporate identity / graphic design / interiror / lightning / navigation / equipment / merchandising / exterior / packaging / concept adaptation / digital solutions / implementation

retail chain concept
2006 - 2010

This chain of stores offers eyeglasses, contact lenses, accessories and optometry services. Optio's offer is aimed at the mass market and is based on meeting the basic needs of customers — good quality glasses at a good price.

A uniform brand concept was developed — positioning on the market, brand name and slogan, visual identity, packaging, style guidelines for communication materials, store layout and interior design, product layout, equipment and display elements. Every item works to achieve the brand goals — so that customers at Optio stores may easily find what they need in the vast product range and quickly receive assistance.